Recruiting and Retaining Party Activists
ISBN:
978-3-03-047841-4
Auflage:
1st ed. 2020
Verlag:
Springer International Publishing
Land des Verlags:
Schweiz
Erscheinungsdatum:
09.06.2020
Reihe:
Palgrave Studies in Political Marketing and Management
Format:
Hardcover
Seitenanzahl:
97
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This book explores how experienced party organisers in the UK work to recruit and to retain party activists for local campaigning. Local door-to-door campaigning is widely regarded as being a key element in a successful election campaign. However, for door-to-door campaigning to work, a large number of volunteer activists are required. The question then is: How can parties identify, recruit and retain such volunteer activists? Based on interviews with highly experienced campaigners, original party documents, the wider campaigning and volunteering literature, numerous informal conversations and the author’s own experience of local campaigning over a 20 year period, this book provides an answer to that question. It shows how potential activists are identified, encouraged to become active and supported through their initial encounter with local campaigning. The author also shows how local parties can encourage activists to remain active by creating a ‘retention enhancing campaigning environment’ and what that involves.
Schlagwörter
Biografische Anmerkung
Robin T. Pettitt is Senior Lecturer in Comparative Politics at Kingston University, London, UK.
Erfolgreich in turbulenten Zeiten: Leadership, Change Management & Ambidexterity
Erscheinungsjahr:
2025
