Resources, Efficiency and Globalization
ISBN:
978-0-230-23653-0
Auflage:
2010
Verlag:
Palgrave Macmillan UK
Land des Verlags:
Vereinigtes Königreich
Erscheinungsdatum:
12.02.2010
Herausgeber:
Reihe:
The Academy of International Business
Format:
Hardcover
Seitenanzahl:
333
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International business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research conducted in different countries.
Schlagwörter
Biografische Anmerkung
DR PAVLOS DIMITRATOS Assistant Professor, Athens University of Economics& Business, Greece.
DR MARIAN P. JONES Professor, University of Glasgow, UK.