Social Media: The Good, the Bad, and the Ugly
ISBN:
978-3-319-45233-3
Auflage:
1st ed. 2016
Verlag:
Springer International Publishing
Land des Verlags:
Schweiz
Erscheinungsdatum:
23.08.2016
Herausgeber:
Reihe:
Lecture Notes in Computer Science, Theoretical Computer Science and General Issues
Format:
Softcover
Seitenanzahl:
730
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This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016
The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.
