Sonic Branding
ISBN:
9781403905192
Auflage:
2003
Verlag:
Palgrave Macmillan UK
Land des Verlags:
Vereinigtes Königreich
Erscheinungsdatum:
06.10.2003
Format:
Hardcover
Seitenanzahl:
179
Lieferung in 3-4 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
Biografische Anmerkung
DANIEL JACKSON is the Founder and Managing Director of Sonicbrand Ltd, a leading and pioneering company in sonic branding. He has worked in media planning and written articles on sonic branding.
Das COACHED SELLING® Rahmenwerk: Führen und Verkaufen mit Coaching Kompetenzen
Erscheinungsjahr:
2026
