Strategic supplier cooperation in the automotive industry
ISBN:
978-3-339-12618-4
Auflage:
Aufl.
Verlag:
Kovac, Dr. Verlag
Land des Verlags:
Deutschland
Erscheinungsdatum:
01.03.2022
Reihe:
Schriftenreihe zum Verhandlungsmanagement
Format:
Softcover
Seitenanzahl:
124
Lieferung in 3-4 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
In the automotive industry, suppliers from the consumer electronics and high-tech industry are becoming increasingly relevant, for example in the context of automated vehicles. The carmakers’ purchasing organizations need to understand the power constellation in negotiations with these new suppliers, since negotiating power is the greatest lever for influencing the outcome of negotiations. This study analyzes the importance of organizational sources of power and their interplay with the products’ degree of innovation.
