Marketing und Vertrieb
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Digital Transformation in Retail A Comprehensive Analysis of Technology Acceptance and Consumer BehaviorVerlag:Springer Fachmedien Wiesbaden GmbHMennekes TheresiaErscheinungsjahr:2025 -
Strategic Orientations and Innovativeness of Multinational Corporations A Multilevel Investigation of Consumer Perceptions and Behavioral Intentions in a Cross-National ContextVerlag:Springer Fachmedien Wiesbaden GmbHJacobs NeleErscheinungsjahr:2025 -
Adding Bricks to Clicks: Vom reinen Online- zum Mehrkanal-Händler Determinanten einer Expansion in den physischen EinzelhandelVerlag:Springer Fachmedien Wiesbaden GmbHKudet Daniel EugenErscheinungsjahr:2025
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Acceptance and Resistance of Innovative Technologies Investigating the Acceptance and Resistance of Innovative Technologies with a Focus on Ethics and SustainabilityVerlag:Springer Fachmedien Wiesbaden GmbHSelter Jan-LukasErscheinungsjahr:2025
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Customer Experience in the Context of Omnichannel Retailing Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions during the Customer JourneyVerlag:Springer Fachmedien Wiesbaden GmbHFränzel NilsErscheinungsjahr:2025
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Consumer Responses to Corporate Responsibility and Branding The Roles of Multinational Corporations’ Media Investments, National Institutions and Internet PenetrationVerlag:Springer Fachmedien Wiesbaden GmbHZimmer LukasErscheinungsjahr:2025
