Ethics in Marketing and Communications
ISBN:
978-0-230-35855-3
Auflage:
2012
Verlag:
Palgrave Macmillan, Palgrave Macmillan UK
Land des Verlags:
Vereinigtes Königreich
Erscheinungsdatum:
13.12.2011
Herausgeber:
Format:
Hardcover
Seitenanzahl:
130
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This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.
Schlagwörter
Biografische Anmerkung
MARY C. MCKINLEY is Director of the ESCEM-Europe Centre. She was previously Communications Manager at the Regional Environmental Center for Central and Eastern Europe, Szentendre Hungary from 1999 to 2002. Her research interests include organizational communications, marketing ethics and sustainable development.
Proceedings of the 4th International Conference on Research in Management and Technovation
Erscheinungsjahr:
2024
