Consumers᾽ Technology and Innovation Adoption and Satisfaction
ISBN:
978-3-339-12908-6
Auflage:
Aufl.
Verlag:
Kovac, Dr. Verlag
Land des Verlags:
Deutschland
Erscheinungsdatum:
01.05.2022
Reihe:
Schriftenreihe Innovative Betriebswirtschaftliche Forschung und Praxis
Format:
Softcover
Seitenanzahl:
260
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This book analyzes the technology and innovation adoption of consumers and their satisfaction. By integrating three theoretical approaches, this study shows a different and important perspective of technology and innovation adoption and develops a comprehensive research model. The author applies different methodologies to analyze the theoretical hypothesized relationships. Furthermore, advanced analyses offer more deep insights into the complex research stream of technology and innovation adoption.
